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ITA launches awareness campaign
'Corona Saviours'

Idara-e-Taleem-o-Aagahi (ITA) took early action to reach its learners beneficiaries in remote areas of Pakistan before the lockdown. Data was collected about household cell phones, physical locations of villages and urban areas – and a call was issued to who can volunteer as a barefoot teacher in localities to support the learning process during the Covid-19 emergency. This strategy produced some great results so that Learning Never Stops in ITA program locations in the country. This spurred ITA’s training and digital teams to begin consolidating materials available for new learning materials to be produced.

The life skills teams huddled a week prior to the lockdown too to come up with an overall campaign called “Corona Saviours/Muhafiz” to spread awareness about prevention against Covid-19 for safe behaviors and mobilized children and adults for supporting this effort like multiplier citizen activists.

A call was given to ILM Association, where ITA serves on the board of the digital innovation industry for education solutions in Pakistan, to rise to the urgency of the emergency and come together with renewed vigor and offer government and the citizens digital learning solutions as a free donation making them into a public good. All 12 partners agreed and the blog was made public.

The Ministry of Federal Education and Professional Training set up the Teleschool channel that airs seven days a week seeking learning products from five ILM Association partners, including ITA, Sabaq Muse, Sabaq Foundation, Knowledge Platform and TeleTaleem, and acknowledged each one as well. ITA thus offered the learning solutions open and wide during April, 2020.

ITA offers free online learning solutions during Covid-19  
Idara-e-Taleem-o-AagahiITA is offering free digital and hybrid learning solutions that are available online for students, teachers, parents and schools. To fight Covid-19, ITA has three broad action strategies, including learning solutions related to academics, learning and assessment; creativity, expression and healing; and prevention and protection. These solutions will enable communities to face Covid-19 individually and collectively in collaboration with government, civil society organizations, industry and development partners.
Check out these solutions at:

Learning Never Stops

Learning continues at home for students of ITA schools across Pakistan. In response to Covid-19, ITA ensured emotional and social learning for students so they can better combat the crisis.

Corona Saviours

ITA is successfully running '\Corona Saviours\' public awareness campaign for Prevention against Coronavirus. Under the campaign, awareness information and digital learning solutions for learning, healing, prevention and protection are being disseminated through new media while most vulnerable groups are being supported with ration and modest livelihood opportunities. Several influencers, including Goodwill Ambassadors, Children and Youth Champions have been mobilized for the campaign that aims to generate strategic public goods during this apocalyptic disruption. Come and join us as Corona Saviours to help spread awareness about Covid-19. Register at or email at
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SAFE Internet and Outreach Programme  

ITA, in collaboration with Telenor Pakistan, has launched the 'SAFE Internet and Outreach Programme' that focuses on educating the children of Pakistan on the safe use of Internet, reducing the chances of online risks like cyberbullying, trolling etc. This year, the programme aims to educate approximately 175,000 children (between the age of 9-15 years) and 11,500 teachers in Public and Private schools across all provinces of Pakistan through training sessions conducted in schools and digital content shared across social media platforms.

Under this programme, ITA has launched a Campaign for ‘\DigiWorld\’, a super fun and interactive game developed by Telenor that allows parents and children to test their online/internet safety knowledge.

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Play here:

Some instructions to follow if you're being cyber bullied or trolled

Children’s Literature Festival (CLF)  
Idara-e-Taleem-o-AagahiCLF has launched an Online Book Club besides Storytelling and Arts & Crafts videos to engage children in interactive activities to build their creative, literacy and language skills. Various celebrities who are supporting CLF as goodwill ambassadors, including Ahsan Khan, Omair Rana, Ali Hamza and others are also taking part in storytelling and book club sessions online and engaging with the children. Moreover, CLF, under ITA Covid-19 solutions, has made a digital library of beautifully narrated children’s books freely accessible for everyone. Storytelling and Activities Link: or
Idara-e-Taleem-o-AagahiIn a proud moment, CLF storytelling reached a nationwide audience as CLF production "Peelay Dupattay" was aired on PTV TeleSchool on April 23, 2020. This story about two friends is written by Nusser Sayeed, published by and narrated by Sehrish Farooq of ITA. The video was created and edited by Najaf Ali and Muhammad Husnain of ITA team. Watch it here:
Storytelling heals during Covid-19: While children are at home, they are enjoying storytelling by CLF and ITA teams.
Room to Read comes to Pakistan  

Room to Read - an icon of literacy through stories and girls education – is engaging in Pakistan for the first time with iLibraries and adapted children's books in partnership with ITA. Watch this space in our next newsletter.

Advancing Action for Adolescent Girls – Siyani Sahelian  
Idara-e-Taleem-o-AagahiITA/’s Siyani Sahelian programme is giving a second chance to out of school adolescent girls (and boys) to complete primary, middle and secondary education along with tech-enabled learning, life skills and vocational skills. With the announcement of the official board exam results for Grade 8, over 2,250 girls enrolled in Siyani Sahelian program transitioned to the next stage of their education journey as they passed the Punjab Education Commission (PEC) exams with flying colors. As many as 89.3% of the total enrolled girls who had previously dropped out more than two years ago passed grade 8 official board exams after completing 12-months Accelerated Learning Solutions for the middle level.

Meanwhile, Siyani Sahelian are working on catering to the ever growing need for face masks as they work from home. The 12,000 face masks produced by them are available for sale to retailers and wholesalers. Be a part of the Siyani Sahelian initiative and place your orders now.
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Moreover, under the Siyani Sahelian programme, Sharmeen Obaid Chinoy (SOC) Films have created customized animated short films on subjects ranging from financial literacy, menstruation, education, nutrition and self-awareness in its venture to develop life skills and empower girls during the Covid-19 crisis. The short films are also being aired on PTV Teleschool.
Annual Status of Education Report (ASER)  
Idara-e-Taleem-o-Aagahi As the use of technology has significantly increased during Coronavirus Pandemic, data collected by ASER 2019 has proved highly beneficial. ASER 2019 collected household indicators on use of technology, ICTs, cell phones and use of social media. The trends are promising for online-hybrid information and learning access. Let us heal through accessible technology during Covid-19. ASER Inclusive Assessment is also a part of ITA Covid-19 solutions. It is a household based assessment video in three basic competencies (Lower primary content) i.e. Language (Urdu/Sindhi/Pashto, English) and Arithmetic. ASER Tools are available online free of cost to gauge learning competencies of children and in collaboration with DeafReach for those with hearing impairment.
Watch and
When emergencies become a social movement  
ITA CEO Ms. Baela Raza Jamil wrote an article and shed light on Covid-19 and learning revolution in Pakistan, using ASER 2019 data to make her case.
The Humans of Pakistan: COVID-19  
ITA has launched a special series ‘The Humans of Pakistan: Covid-19’ to acknowledge the services of our community workers who are working tirelessly in these testing times. These are our unsung heroes who must be recognized for their selfless services during the Coronavirus emergency.
World Health Day  
Idara-e-Taleem-o-AagahiOn April 7, ITA celebrated World Health Day and paid a tribute to all the health care workers who have been serving as front line fighters in the war against Coronavirus
Earth Day  
Idara-e-Taleem-o-Aagahi On April 22, our students observed Earth Day by doing art work at home. The Grade 1-6 students of PEIMA/PEF Punjab schools being managed by ITA in remote areas of Punjab expressed their love for mother earth during Covid-19.
World Book Day  
Idara-e-Taleem-o-AagahiOn April 23, ITA celebrated World Book Day and renewed its commitment to promote books and reading among children. Students from Life Skills for Kids (LSK) School used art work at home to express their love for books. Covid-19 has made us realize the importance of books even more.
Ramadan Kareem  
Idara-e-Taleem-o-Aagahi Ramadan Greetings from ITA. May this month brings blessings and healing for everyone!
Let us all play our part in helping those in need. Donate using this link:
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